Saudi insight. Global perspective.
8Ball Consulting is an independent Saudi strategic communications and advisory firm. For more than a decade, we have worked with government entities, corporations and senior leaders on communications that carry consequence — helping them navigate complexity, strengthen reputation, align stakeholders and turn strategy into measurable impact.
Talk to UsOur expertise
Strategy and reputation, crisis and issues management, transaction and financial communications, strategic communications, public relations and international media, government and public-sector communications, stakeholder engagement, AI and innovation, executive communications, presentation and media coaching, research and media intelligence, Publish ink (our media intelligence platform), content, creative and digital communications.
How we work
We use insights to secure outcomes.
We ask the questions needed to develop the insights.
What do you want to achieve?
Who will help achieve this?
What are the issues these audiences care about?
Which messages will resonate and mobilise?
How can we reach these audiences?
Tangible outcomes
This gives us the ability to target the right people, with the right message, at the right time.
Insight-led
Insight identifies what will resonate, so strategies are built on evidence and designed to land.
Disciplined targeting
The right message reaches the right audience, in the right market, at the right time — preventing dilution and keeping focus.
Fully integrated
Experts across multiple disciplines deliver integrated programmes at both local and international levels.
Outcome-driven
We start with a clear objective — building support, shaping decisions or driving behaviour change — and design to achieve it.
Discuss your mandate with our senior advisory team.
Talk to an AdvisorSenior Leadership
Narmine Nayef Taha
CEO & Founder
Narmine is a strategic communications adviser with nearly two decades of experience shaping reputation, positioning and influence across Saudi Arabia and international markets. Her work spans investment communications, government and corporate reputation, and complex communications challenges where shifting narratives and influencing perception matter. She brings together sharp strategic judgement, deep market understanding and a strong instinct for the narratives that move decision-makers — helping organisations turn complexity into clarity, strengthen credibility and communicate with greater purpose and impact.
James Macfarlane
General Manager
James is a senior communications adviser with more than two decades of experience at the intersection of leadership, reputation, investment and business strategy. His work includes investment communications and strategic counsel for government and corporate organisations navigating high-stakes moments, evolving markets and changing stakeholder expectations. He brings an international perspective and strong understanding of Saudi Arabia’s economic and investment landscape, helping organisations reshape narratives, strengthen positioning and communicate with confidence to the audiences that matter.